Sébastien LOEB x SADEV
A Story of Passion and Excellence in the Service of Motorsport
SADEV & Sébastien LOEB – A Legacy of Passion and Performance Driving Motorsport Forward
Over 50 years ago, SADEV Racing Transmission was born from a clear vision: to revolutionise transmission systems for competition vehicles and to push the boundaries of mechanical performance. Since its inception, the company has become a benchmark in motorsport, blending innovation with unparalleled craftsmanship.
The story of SADEV and Sébastien Loeb – a true legend of rallying – is a tale of shared commitment and an unwavering pursuit of excellence.
It all began when Sébastien made his early mark in the JWRC, clinching both the French Championship and the Junior WRC World Championship titles behind the wheel of the Citroën SAXO Super 1600.
The gearboxes and transmissions engineered by SADEV accompanied Sébastien in his first victories, propelling him to stardom across Rally, Rallycross, Circuit Racing and Hill Climb events, including the record-breaking feat at Pikes Peak. This partnership proved that behind every sporting triumph lies cutting-edge engineering.
Sébastien Loeb, Embodying SADEV’s Core Values
Buoyed by decades of shared success, SADEV took the partnership one step further: Sébastien Loeb is now the official ambassador of the values that define us – excellence and performance. This collaboration honours the tireless work of the past fifty years.
"I accepted to be SADEV’s ambassador because it truly means something to me. Throughout my motorsport career and across all my championship wins, SADEV was a key technical partner ensuring the reliability of the race cars I drove in various competitions.
When the opportunity to represent the SADEV brand came up, it just made sense. It was credible, logical, and felt natural to associate myself with a brand that consistently delivers quality products and is synonymous with performance.
Incidentally, SADEV is celebrating its 50th anniversary – the same year I turn 50. I found the symbolism quite fitting. I also met the company’s leadership and was struck by how genuine, hard-working and efficient they are. I really appreciated their down-to-earth approach – it resonates with me. I’m proud to be their ambassador for the coming years."
Who Is Sébastien Loeb?
Sébastien Loeb is a high-performance athlete who, at 50, continues to defy time.
He has racked up several victories in 2024–2025, the most recent being the ROC 2025 (Race of Champions) in Sydney.
What sets him apart? He seems untouched by the passage of time – remaining fast, resilient, effective, and astute in his decisions. A truly extraordinary athlete, his nine consecutive World Rally Championship titles speak for themselves.
Loeb possesses razor-sharp focus and an exceptional ability to perform under pressure. Above all, he is a consummate professional – absorbing and processing technical information with impressive speed and clarity.
A Genuine, Passionate Man
Behind the champion lies an accessible and authentic personality. Sébastien is, first and foremost, driven by passion. For him, driving is pure pleasure – far more than just a profession. He often shares the thrill of competition with his partner Laurène, enjoys motorbiking with friends, and relishes riding purely for the joy of it, not for glory.
An epicurean at heart, he appreciates good food, fine wine, and quiet moments surrounded by loved ones. An aviation enthusiast, he pilots his own helicopter and is frequently invited by the French Air Force to co-pilot fighter jets.
Sébastien Loeb is the perfect balance between the discipline of a champion and the sincerity of a man.
A Story of Trust and Transmission
A Partnership Rooted in the Beginning
The journey began when Sébastien Loeb competed in the JWRC behind the wheel of the Citroën Saxo Super 1600. Even then, SADEV gearboxes set the benchmark for performance and reliability. The result? A French Championship title followed by the Junior WRC World Championship crown. Since then, SADEV and Loeb have shared the same ambitions: to push the limits of mechanics, dominate rally stages, and build sustainable performance.
Records and Challenges Conquered Together
From his triumphs in rallying to his legendary Pikes Peak record, not to mention his ventures in circuit racing, Rallycross and hill climbs, Loeb has consistently relied on SADEV’s expertise and mechanical dependability.
Today, that collaboration continues in one of motorsport’s most extreme arenas: rally raid.
Reaching New Heights at the Dakar Rally and W2RC
In 2025, Sébastien Loeb embarks on a bold new challenge with the Dacia Sandrider, competing in both the Dakar Rally and the FIA World Rally-Raid Championship (W2RC). Once again, SADEV equips this extraordinary prototype with a bespoke transmission solution built to withstand the harshest conditions.
Our mission is clear: to turn our shared legacy into victory – and to etch Sébastien Loeb’s name into the annals of Dakar history.